Google: How to Get to the Top!
Getting on Google
When it comes to any business owner, one of the biggest questions is, “How can I help my customers find me?” In the world we live in today of technology and the internet, the best solution to finding new customers is getting on Google. After all, Google is one of the biggest names and most widely used search engine out there. Getting to the top of Google would drive your customer traffic to new heights, but how do you get there?
Search Engine Optimization
The answer is search engine optimization or SEO. SEO is the ranking structure used to determine in what order the results display on any given Google search. Higher performing, faster, user-friendly websites rank higher, while slower websites that are difficult to use will rank on the lower end of the scale. So, what does it take to be in the higher ranks?
There are many different factors that affect SEO ranking.
This mainly deals with the content of your site. For this factor, you want to make sure you have:
- Strong and well-used keywords
- Quality header tags, title tags, metadata, attributes, etc
- Good back-links (more is not always better, quality matters)
- Good amount of readable content
- Friendly URLs
- No broken URLs
- Analytics tracking, XML Sitemaps, Robot.txt file
This category focuses on how user-friendly and mobile-responsive your website is.
Yes, this plays a big factor in your SEO ranking. While it is always good to have social pages for your business anyways to engage new and existing customers on their typical platforms, it also gives more credibility to your website. Google tracks likes, shares, follows, retweets, etc on each of your social media accounts. The more social visibility you have, the more Google trusts recommending your site to even more potential customers. This is probably the most overlooked category by business owners, but it is just as important as all the other factors. Plus, as a bonus, it’s free advertising every time one of your followers shares a post so don’t forget about those social accounts!
You always want to make sure your website is secure. This is primarily making sure all of your website’s software is always up to date, purchasing an SSL Certificate, and ensuring emails are not listed in plain text.
Aside from your website’s established informational content, you want to post new content as often as possible. Without frequent activity, Google won’t consider a website active and will, instead, recommend site’s that post content more regularly. This can be done with blogging, informational articles related to your field, or video blogs. You also want your content to be unique with each post. Repetitive content from your own, or another, website can have negative impacts on your ranking. You always want your posts to be new and original each time.
Why Hire Out to Get on Google?
As you can see, a lot goes into getting to the top of Google. It is a time-consuming process that can take several months to take effect. You have to routinely keep up with software updates, analytic reporting, keyword and marketing trends, unique content posting, etc. This process can take much longer and become a more frustrating task if you are not already familiar with SEO work. It’s worth it when it starts expanding your customer base, but how do you get there? For most business owners, both new and established, it’s not worth it to take that much time out of their day to manage their own SEO. In many cases, SEO is not their field of experience and can take too much time away from running the rest of their business. Hiring out to SEO professionals is more time-efficient and gets you the results you want without the headache.