Web pages are always growing and rapidly get bigger each year. While this isn’t something a typical page viewer would see on a website, it would still definitely affect the viewer. When we say that web pages are growing, it doesn’t directly refer to what we say on the page being visually bigger, but rather it refers to the download size of that web page (in other words, how much content needs to be downloaded for the page to fully display.)
Why are web pages getting bigger?
Web pages are growing because of the growth in their underlying content. For example, images are most commonly the largest content contributor to a web page. Image files themselves have grown larger over the years. This is because as technology grows and develops, its efficiency makes room for expanding features. So while we have better cameras than we did 10 years ago, they take pictures at much higher resolutions, which increases the file size of that image. When we use these higher resolution images for websites, these larger file sizes contribute to the total size of the web page’s content.
As the technology for each of these make advancements to create new, modern website features and attractive layout styles for web pages, the file sizes for each will likely only continue to grow.
Why is page size important?
While page size may seem like an unimportant matter to a website, it is actually quite necessary to ensure a good user experience. As we mentioned earlier, page size is the amount of content that needs to be downloaded to fully view the page. So What happens when the page is too big? It takes much longer to load.
The average web page size is 3MB. Web pages bigger than this can be expected to have a higher load time. This becomes essential when you own a website, especially a website that is dependent on customers viewing their pages. Whether you monetize your website through ads, or use your site to encourage customers to use your services, the number of people viewing your pages are always an important factor. However, potential page views drop drastically the longer it takes for the web page to load. Optimally, it is recommended that a web page load in under 2 seconds. Every second counts. Just one second later, at 3 seconds loading time, and roughly 40% of customers leave the page. With each second after that, that percentage only continues to grow. This makes a web page’s size an important part of your customer reach potential.
What can be done about growing file sizes on web pages?
As stated, page sizes will continue to grow as technology, so what can you do to minimize the impact it has on your website? This is where optimizations come into play. A key part of SEO is performance optimization because it makes your site faster and thus, better performing by Google’s standards.
These are just a few of the steps SEO professionals can and should take to ensure the quality of your website and speed of your page load time.
For more information on how SEO helps your performance as well as your website overall, Click here.